JAPAN CULTURE & ENTERTAINMENT JMODE.COM

MADE IN JAPAN  The 1

“ANIME”

Vol.2

As described, there are positive consequences to this low-budget-style production, nevertheless, the makers could not collect enough production cost from a single broadcast and overseas export became a significant means to collect capital.
In doing so, the Japanese productions intentionally sold the televising rights at a low price, and instead aimed to sell them to as many countries as possible. Capital collecting could be done faster this way, and thus Japanese animation became widely known across the world.

It is the television animation mist beam "AstroBoy" exported first.
The first Japanese animation that was exported was again, Astroboy. 104 stories were sold to NBC, one of US’s three major broadcasting stations, at 10,000 dollars per story (3.6 million yen at that time) meaning that the entire series earned 0.3 billion yen.
The televising fee they collected from Fuji TV (Japan) was only 0.5 million yen whereas the production cost, although relatively low, was 1.5 million yen. Only by exporting the rights the production was able to cover this huge deficit.

However, the televising shifted from a nationwide network to local and cable channels and the sales is becoming relatively low.
The 1995 overseas sales of Toei Production is said to be 1 billion yen in total, with Europe accounting for 85%, Southeast Asia 9%, Middle East 3% and USA also 3%.
It seems that the interesting storyline and the cheap cost (cheaper than producing in their own countries) are the major reasons they televise Japanese animation.
The low-cost style Tezuka had started had given Japanese animation industry strong international competitiveness, and allowed the overseas expansion as well as to protect the industry within Japan.
As you can see, the influence Tezuka has given is quite big. If he had set the production cost and televising fee higher, the Japanese animation today might have not existed.

 

This time we have introduced you to Tezuka Osamu, the leading figure of Japanese animation. In this corner “Made in Japan” we will present not only anime but also industries and products that are uniquely Japanese.

As for ANIME, we would like to pick up on the current state of the Japanese animation industry which is now the core of the contents industry, such as the latest ANIME situation and new works that can become hits in other countries.

Keep tuned in!

To contents TOP

 
Made in Japan Contents
ANIME ORIGAMI BUDO
MANGA MASS ENTERTAINMENT TASTE OF JAPAN
THE MEISTERS OF JAPAN PLAYFUL & PLAYABLE ELECTRONICS
Spirited Away (2001)
  • Haruki Murakami
  • Yasunari Kawabata
  • Banana Yoshimoto
  • Yukio Mishima
  • Inazo Nitobe
  • Japanese Tea
  • Bonsai
  • VAIO
  • Canon

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